DEFENDERS Sr. Digital Marketing Analyst in INDIANAPOLIS, Indiana
This position is responsible for providing data, reports, analysis and recommendations to optimize performance of all Digital channels.
Develop reporting and create executive dashboards to track the performance of the following Digital channels: SEO, Social, Paid Search, Display, Email, eCommerce and Affiliate.
Develop actionable insights from digital analytics tools such as Adobe Analytics, Google Analytics, Hot Jar, Optimizely, Monetate and others.
Synthesize insights into tests that channel managers can act on to improve on page performance, ad buying and understand customer characteristics and their path to conversion.
Coordinate and troubleshoot with Business Intelligence teams and IT as necessary to ensure data access and integrity.
Perform ad-hoc analysis and develop financial models to support complex requests as they are presented by the business.
Work with functional teams to develop framework and analytics to support business tests.
Work closely with IT and outside vendors to ensure accuracy of data.
Background & Education:
Bachelors Degree in Finance or equivalent business discipline.
Skills / Background:
Extensive Google Analytics/Adobe Analytics experience.
Experience with delivering actionable insights from A/B or multivariate tests and the software needed to run them.
Experience with SQL, SSAS or other database/analysis packages is helpful, but not required.
Ability to learn DEFENDERS supporting systems and software applications.
Excellent organizational and priority management skills.
Professional verbal and written communication skills.
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Job ID 2018-3258