Job Summary:

Responsible and accountable for achieving annual revenue goals in DEFENDERS digital acquisition campaigns including PPC, display and retargeting. Drives continuous campaign improvement by analyzing results, identifying key insights; implements new testing of digital campaigns to deliver on key business outcomes.


Essential Functions:

  • Implement and manage digital acquisition marketing campaigns including, but not limited to, SEM, PLAs, Display, Retargeting and Affiliates.

  • Create and continually test digital acquisition marketing campaigns and techniques to deliver on key business outcomes (Inquiries, Installs, and MCPI).

  • Analyze data on a daily and make bid, structure, and creative changes as needed in SEM.

  • Synthesize disparate data points into actionable insights that will drive overall growth in assigned channels.

  • Builds a robust pipeline of testing opportunities to drive short-term and long-term profitable growth.

  • Manage daily, weekly, and monthly KPI reports and report out on key metrics.

  • Partner with colleagues in market research, analytics, finance, sales, ops and closely align with agency partners to deliver on desired outcomes.

  • Help evaluate new digital marketing channels, programs and opportunities.

  • Model DEFENDERS’ culture by showing up as a growth-oriented learner, competitive winner, and humble servant.

  • Familiarity with digital marketing tools/programs including, but not limited to: Google Analytics, Google AdWords, Bing AdWords and AdGooroo.


Background & Education:

Education: Bachelor's degree


  • Familiarity with Google Analytics, eCommerce, and Google marketing product suite.

  • 2+ years of experience successfully managing digital acquisition marketing (SEM, PLA, Site, Display, Retargeting, Affiliates) in B2C, direct response environment.

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Job ID 2018-2948


Category Marketing