DEFENDERS Marketing Conversion Strategist in Indianapolis, Indiana
This position is responsible for developing, managing and driving strategies that improve conversion performance of DEFENDERS’ lead gen programs. This role will leverage analytics to make data-driven decisions that optimize channels across the customer journey; improving conversion rates, and eliminating unprofitable activities.
Lead cross-functional project teams including Channel Managers, Sales team, Testing Manager and Developers to plan, design, QA and execute test ideas
Effectively communicate test results, insights and recommendations to Marketing and Sales leaders
Maintain strongunderstanding of conversion points across various lead sources to identify improvement opportunities/tests and help drive business decisions
Provides insight to new technology tools and systems that aide our ability to increase performance
Work with various technology and agency partners to find opportunities and execute programs
Creates a culture of optimization across the organization
Collaborate with internal stakeholders to establish, document, and modify ongoing lead conversion tactics
Build systems to continually improve DEFENDERS’ conversion optimization approach and capabilities
Education: Bachelor's degree
Demonstrated experience optimizing lead gen activities across various channels including outbound contact programs, paid search and display
Experience with test design, experiment planning
Proven analytical/problem solving, project management, presentation, and communication skills
Excellent organizational and priority management skills
Demonstrates ability to take ownership and responsibility of assigned tasks
Experience with MS Office (proficient with Excel)
Strong communication skills – written and verbal
Minimum Years' Experience: 5+ years' experience with digital marketing, direct response and conversion optimization
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Job Locations US-IN-Indianapolis
Job ID 2019-5006
City Home Office