DEFENDERS Marketing Content Writer in INDIANAPOLIS, Indiana


Job Summary:

The Marketing Content Writer is responsible for creating content and writing copy that delivers a consistent message and voice throughout the customer journey. The individual in this position will develop creative for corporate, offline, and online initiatives as well as own the day-to-day reputation management communications. This person works within the Content and Creative team shaping message strategy and in coordination with Marketing Services team to ensure on-time and on-brand content and copywriting.


Essential Functions:

  • Write copy and develop content for advertising and interactive/web properties consistent with message strategy.

  • Work collaboratively to develop outstanding quality pieces for interactive/web, print, broadcast, direct mail, out‐of‐home, and other forms of promotion.

  • Research DEFENDERS’ brand, customers, products, services, and competition to deliver accurate and on target creative that is consistent across all channels and mediums.

  • Oversee copywriting from inception through completion, ensuring a high level of quality by providing proofing, editing, and quality assurance before going to market

  • Garner sources for stories and information used in creating content that will engage and motivate audiences.

  • Monitor employee and customer feedback for DEFENDERS online reputation and coordinates responses.

  • Capable of and willing to act on his/her own.Seeks responsibilities and takes action without explicit instructions. Brings the game to the Associate Creative Director.

  • Stay current with creative trends, tools, and best practices, sharing this knowledge with team members, challenging each other to learn and grow.

  • Request additional training and tools to ensure a high level of professional skills and knowledge.


Background & Education:

Education: BA in Journalism, Communications, Public Relations, Marketing, or equivalent work experience in a related field.


  • Experience developing marketing content and copy with a portfolio demonstrating work.

  • Outside‐the‐box creativity reaching a variety of audiences.

  • Ability to manage deadlines and juggle multiple projects simultaneously.

  • Ability to support and sell creative ideas.

  • A passion and talent for big‐idea thinking and storytelling with attention to details .

  • Proficiency and experience utilizing social media platforms and adapting writing for each medium.

  • Skilled in writing clear and grammatically correct copy and content, consistent with AP guidelines.

Minimum Experience:

  • 5 years of agency or corporate content writer/copywriter experience for business‐to‐consumer (B2C) brands.

  • Any communications, public relations (PR), direct response (DR), Google AdWords, search engine optimization (SEO), or social media experience a plus.

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Job ID 2018-2972


Category Marketing