DEFENDERS Digital Acquisition Specialist in INDIANAPOLIS, Indiana
Responsible and accountable for achieving annual revenue goals in DEFENDERS digital acquisition campaigns including PPC, display and retargeting. Drives continuous campaign improvement by analyzing results, identifying key insights; implements new testing of digital campaigns to deliver on key business outcomes.
Implement and manage digital acquisition marketing campaigns including, but not limited to, SEM, PLAs, Display, Retargeting and Affiliates.
Create and continually test digital acquisition marketing campaigns and techniques to deliver on key business outcomes (Inquiries, Installs, and MCPI).
Analyze data on a daily and make bid, structure, and creative changes as needed in SEM.
Synthesize disparate data points into actionable insights that will drive overall growth in assigned channels.
Builds a robust pipeline of testing opportunities to drive short-term and long-term profitable growth.
Manage daily, weekly, and monthly KPI reports and report out on key metrics.
Partner with colleagues in market research, analytics, finance, sales, ops and closely align with agency partners to deliver on desired outcomes.
Help evaluate new digital marketing channels, programs and opportunities.
Model DEFENDERS’ culture by showing up as a growth-oriented learner, competitive winner, and humble servant.
Familiarity with digital marketing tools/programs including, but not limited to: Google Analytics, Google AdWords, Bing AdWords and AdGooroo.
Background & Education:
Education: Bachelor's degree
Familiarity with Google Analytics, eCommerce, and Google marketing product suite.
2+ years of experience successfully managing digital acquisition marketing (SEM, PLA, Site, Display, Retargeting, Affiliates) in B2C, direct response environment.
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Job ID 2018-2948