DEFENDERS Associate Creative Director in INDIANAPOLIS, Indiana

Overview

Job Summary:

Responsible for engaging and motivating consumers to respond by developing and leading creative strategy, overseeing design direction, and managing projects to completion to deliver on the annual profit and volume plan.

Responsibilities

Success Defined:

  • Consistently deliver creative that is on process, on time and on brand

  • Together with Marketing leadership, deliver the Marketing Annual Volume and Profit plan

  • Make winning, innovation, and high standards a habit in Marketing so we identify and drive significant new ideas

  • Demonstrates “Servant Leadership” with integrity, humility, and passion

Success Factors:

  • Develops and pro-actively implements creative/content strategy (Brand, Design, Copy, Tone) that all channels of DEFENDERS Marketing can utilize to strengthen the overall market distinction and leadership position.

  • Constructs creative briefs for all marketing requests that effectively communicates design expectations and strategic intent to creative team, external partners, and project requesters.

  • Leads a team of internal creative personnel that can efficiently execute on the creative/content strategy across all Marketing Channels (print, digital, eCommerce) by inspiring and motivating them to consistently think outside the box and bring new ideas to the table.

  • Manages a roster of external creative agencies to aid in the execution of the creative/content strategy across all Marketing channels when necessary.

  • Holds creative personnel and external agencies accountable for deadlines and works to ensure all teams are working cross-functionally to reach successful outcomes.

  • Monitors market research efforts and competitor marketing activities in order to adjust strategy to meet changing market and competitive conditions.

  • Collaborates with and supports all Marketing channels by providing input on overall creative/offer testing strategies to help grow each channel, as well as, maintain a consistent brand image throughout all marketing materials.

  • Fosters a customer-service oriented culture when communicating with all stakeholders.

  • Stay current with creative trends, tools, and best practices, sharing this knowledge with team members, challenging each other to learn and grow and identify new strategies.

Qualifications

Education:

Bachelor’s Degree in Marketing, Communications, Graphic Design, Art or related field

Skills/Background:

  • Ability to develop, articulate and sell strategy to clients

  • Interpersonal skills is a towering strength

  • Extremely motivated and has strong leadership skills

  • Enjoys leading a team of internal and external creative resources – embraces the challenge of a fast-paced team and work environment

  • Ability to clearly communicate design expectations and strategic intent to designers and clients, as well as inspire and motivate staff

  • Excellent managerial, mentoring, coaching and team building skills

  • Ability to delegate while remaining knowledgeable about all projects in queue.

  • Advertising agency experience with a background in direct marketing preferred.

  • Thorough knowledge of the creative process, including effectively gauging workloads and deadline expectations

  • Excellent organization and project management skills with the ability to anticipate challenges and effectively manage the process of desired results and oversee multiple design projects at one time.

  • Experience in design practices such as brand development, user-centered experience design and digital design

  • Highly proficient computer skills, especially in adobe creative suite applications

  • Knowledge of social media platforms and trends

  • Experience in direct response marketing and techniques

  • Passion for data, performance marketing, and consumer research

Minimum Years of Experience:

5-8 years of experience leading corporate or agency creative strategy and teams

Physical Qualifications:

Position is located in Indianapolis, IN

Company Code

116

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Job ID 2018-3240

City HEADQUARTERS

Category Marketing