DEFENDERS Associate Creative Director in INDIANAPOLIS, Indiana
Responsible for engaging and motivating consumers to respond by developing and leading creative strategy, overseeing design direction, and managing projects to completion to deliver on the annual profit and volume plan.
Consistently deliver creative that is on process, on time and on brand
Together with Marketing leadership, deliver the Marketing Annual Volume and Profit plan
Make winning, innovation, and high standards a habit in Marketing so we identify and drive significant new ideas
Demonstrates “Servant Leadership” with integrity, humility, and passion
Develops and pro-actively implements creative/content strategy (Brand, Design, Copy, Tone) that all channels of DEFENDERS Marketing can utilize to strengthen the overall market distinction and leadership position.
Constructs creative briefs for all marketing requests that effectively communicates design expectations and strategic intent to creative team, external partners, and project requesters.
Leads a team of internal creative personnel that can efficiently execute on the creative/content strategy across all Marketing Channels (print, digital, eCommerce) by inspiring and motivating them to consistently think outside the box and bring new ideas to the table.
Manages a roster of external creative agencies to aid in the execution of the creative/content strategy across all Marketing channels when necessary.
Holds creative personnel and external agencies accountable for deadlines and works to ensure all teams are working cross-functionally to reach successful outcomes.
Monitors market research efforts and competitor marketing activities in order to adjust strategy to meet changing market and competitive conditions.
Collaborates with and supports all Marketing channels by providing input on overall creative/offer testing strategies to help grow each channel, as well as, maintain a consistent brand image throughout all marketing materials.
Fosters a customer-service oriented culture when communicating with all stakeholders.
Stay current with creative trends, tools, and best practices, sharing this knowledge with team members, challenging each other to learn and grow and identify new strategies.
Bachelor’s Degree in Marketing, Communications, Graphic Design, Art or related field
Ability to develop, articulate and sell strategy to clients
Interpersonal skills is a towering strength
Extremely motivated and has strong leadership skills
Enjoys leading a team of internal and external creative resources – embraces the challenge of a fast-paced team and work environment
Ability to clearly communicate design expectations and strategic intent to designers and clients, as well as inspire and motivate staff
Excellent managerial, mentoring, coaching and team building skills
Ability to delegate while remaining knowledgeable about all projects in queue.
Advertising agency experience with a background in direct marketing preferred.
Thorough knowledge of the creative process, including effectively gauging workloads and deadline expectations
Excellent organization and project management skills with the ability to anticipate challenges and effectively manage the process of desired results and oversee multiple design projects at one time.
Experience in design practices such as brand development, user-centered experience design and digital design
Highly proficient computer skills, especially in adobe creative suite applications
Knowledge of social media platforms and trends
Experience in direct response marketing and techniques
Passion for data, performance marketing, and consumer research
Minimum Years of Experience:
5-8 years of experience leading corporate or agency creative strategy and teams
Position is located in Indianapolis, IN
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Job ID 2018-3240